Taylor Swift has grown notorious for leaving Easter eggs in her work. These little hints increase engagement with her fans as they cause an online frenzy with theories about what the singer-songwriter is giving clues about. In the process, it promotes her output. These Easter eggs also lead many fans to look more closely at T-Swift’s work and creatively interpret it so that they can be the person to crack the sought-after mystery that the Swifties so desperately want to solve. Ultimately, these little secret nuggets of knowledge help the celebrity’s followers connect more deeply with Swift and feel closer to her.
One instance of her hidden clues is when fans followed the trail and worked out that she would announce “1989 (Taylor’s Version)” at the Eras Tour on August 9, 2023. Although some of these Easter eggs were discovered during the Eras Tour, many of them are a reference to future projects.
